THE EFFECT OF CELEBRITY’S PHYSICAL ATTRACTIVENESS ON THE BUY INTENTION AMONG YOUNG CONSUMERS

Consumer behavior and factors affecting their buying is one of the important issues in marketing sales that many affect this process. Using celebrities as endorsers presence advertisements effective attracting customers. The present study investigated effect apparent attractiveness on intention among young consumers. answers 410 Iranian people, between 17 to 30 years, were collected examined through distribution questionnaires social networks. Chi-Square test was used examine independence variables correlation coefficient determine type direction relationship components. results show any physical not significantly different terms gender males females also showed has a positive significant consumers buy. questions celebrity impact youth been investigated.